In Association with Blue Cross and Blue Shield Plans throughout the US: "Strong Leaders, Better Together"

Ft. Lauderdale, FL (June 19, 2011) Consumer Health Technologies (CHT), a leading healthcare benefits administration and service delivery company, sponsored the annual Western External Operations Conference. The three-day conference was held June 7-10, 2011 in Chicago, Illinois, bringing together professionals and management of member Blue Cross and Blue Shield health plans to discuss external operational aspects, including marketing, sales and communications, government relations, legal counseling, and underwriting.

CHT and representatives of member health plans discussed the challenges and opportunities in involving individuals in their own health and well-being and building a strong relationship with customers and community. Member plan experts shared knowledge and enhanced their understanding of the Health Care Reform Law and its effects on business and marketing strategy, legal issues and government relations and also discussed their successes and concerns as they work towards implementing new healthcare products and services.

"Our mission is to enable our clients to navigate the transforming landscape of healthcare. We do this by providing industry-leading BenefitSpan™ platform that helps members manage healthcare costs and outcomes via self-serve capabilities, educational, informational and cost-containment tools. This conference is a great possibility to demonstrate once again our commitment to delivering a comprehensive solution for the rapidly changing healthcare environment and in particular to provide member health plans with customizable health care service packages", said Pradeep Goel, CEO of Consumer Health Technologies.